Meta, the owner of Facebook, is set to launch Threads, a new app that rivals Twitter.
The app, linked to Instagram, will be released on Thursday and offers a text-based conversation platform for communities.
This move intensifies the competition between Mark Zuckerberg and Elon Musk, who purchased Twitter and made controversial changes. Threads features a similar interface to Twitter and allows users to connect through conversation with options for sharing, favoriting, replying, and forwarding posts.
While Twitter continues to face backlash for new limits on non-paying users, Meta’s Threads aims to attract users seeking an alternative social media experience.